Piccadilly Lights, W1
We have owned the site since the 1970s, and it extends to much more than the lights themselves. There's also the small matter of 22,300 squarefeet of office space, and 54,100 square fee tof retail space – spanning 1-17 Shaftesbury Avenue, 1 and 2-6 Sherwood Street and 17, 19 and 20 Denham Street.
In 2012, we acquired 19-23 Shaftesbury Avenue, W1, completing our freehold ownership of the ‘Monico’ island site behind Piccadilly Lights. The existing building was previously owned and occupied by Natwest bank and comprises 23,354 sq. ft. of office and retail accommodation.
As advertising goes, it's unusually powerful. Research suggests that 34,274,552 pedestrians walk past every year. In January 2017. The existing screens will be replaced with Europe’s largest single digital screen, which will retain its renowned curved shape, surface area and its ability to have a patchwork appearance. Advertisers will be able to take advantage of the screen’s ability to rotate between six full-motion sections, which will be shared, while also having the chance to harness brief single-brand takeovers of the complete screen.